Saturday, January 29, 2011

Maps and Routes

My Zimbio

This week we briefed our business plan to the Harvard Business School New Venture contest. We described a pad market that will grow to $60 billion in 2015 and target segments including outdoor leisure and military/Homeland Defense.

While envisioning an easy to use interface for off-road route planning (and selecting maps or map data) may not be trivial, the top-level interface can be captured on "story board" within a couple weeks. The true challenge is managing standards according to the Federal Geographic Data Committee and the Open Geospatial Consortium, while delivering the easy to use interface on a pad.

We're looking for GIS, GPS and map data gurus. Folks with a deep understanding of pad hardware implementation and futures would help. Outdoors-y folks aren't necessarily tech-y folks, so hitting this market well requires a dramatic improvement in approachability... visit geo-pad.com for more info.

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