Wednesday, December 15, 2010

Brand Loyalty

My Zimbio
Layoffs at Nokia and Yahoo are a commentary on brand loyalty today. An increasingly competitive global marketplace and lowering barriers to product substitution lead consumers to ask: "What have you done for me today?"

An era where we purchase the brand of car we always did (and our parents did) appears behind us ... while consumer electronics and web tools appear to have the half-life of a year or two. Facebook presents today's "Man of the Year," but we wonder... who's next?

No comments:

Post a Comment